Why does it matter if we do good work?

Singing today from the hymnal of Seth Godin:

As Jony Ive said, “When you realize how well you can make something, falling short, whether seen or not, feels like failure.”

Practice is not the answer here. Practice, the 10,000 hours thing, practice alone doesn’t produce work that matters. No, that only comes from caring. From caring enough to leap, to bleed for the art, to go out on the ledge, where it’s dangerous. When we care enough, we raise the bar, not just for ourselves, but for our customer, our audience and our partners.

Leave a comment

Your email address will not be published.